Economy
Naphtha Shock Hits Natto, Diapers, and Toilet Paper as Government Says 'We Have Enough'
Okame Natto, Kao's Attack detergent, Unicharm and Daio Paper diapers, plus toilet paper all announced summer-2026 price increases tied to naphtha-driven raw-material costs. Combined with TV Asahi reportedly airing a 'black-and-white' naphtha-shock segment, the public mood swung hard against the government's 'we have enough' messaging, with users calling it a permanent excuse to push prices up.